Announcing our public launch and $2M seed round being led by ModernRetirement and RetireesVC

AI OS Product

Your Scoreboard.
Not a Spreadsheet.
See What Matters in One Glance.

Connect Google Analytics, your CRM, and your social accounts — and watch every KPI light up green, yellow, or red based on how you're tracking to goal. Free to connect. No formulas to maintain.

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My Scoreboard
This Week
MRR
Goal $50,000
$42,350
85%
Website Visitors
Goal 5,000
6,200
124%
New Customers
Goal 20
12
60%
Demos Booked
Goal 40
41
102%
CAC (lower = better)
Goal $300
$275
-8%
+ 3 more metrics · Click any row for history
6
Built-in KPI Categories
12+
Source Integrations
4
Auto-Calculated Metrics
$0
Cost to Connect

Real KPIs, Real Status

Every Number Tells You What to Do Next

Metric
Goal
Actual
Status
MRR
$50,000
$42,350
85%
Website Visitors
5,000
6,200
124%
New Customers
20
12
60%
Demos Booked
40
41
102%
CAC (lower = better)
$300
$275
-8%
LTV
$4,500
$4,720
105%
Monthly Churn (lower = better)
5.0%
3.2%
-36%
LinkedIn Followers
2,000
1,850
92%

How It Works

From Connect to Color-Coded in Minutes

Step 01

Connect Your Data

Link Google Analytics, your CRM, Stripe, and every social account in one click. Read-only. We never modify your source data.

Step 02

Pick Your Focus

Choose from six built-in categories — Awareness, Traffic, Leads & Customers, Client Success, Budget, or Custom — and we surface the KPIs that matter most.

Step 03

Set Your Targets

Enter weekly or monthly goals per KPI. No formulas, no spreadsheet math. Just "MRR target: $50K" and you're done.

Step 04

Watch It Light Up

Every row shows green, yellow, or red based on how you're tracking to goal. CAC, LTV, and ROI auto-compute from your raw inputs.

Why Upgraded

Your Business, Actually Scored

Spreadsheets are where metrics go to die. Your scoreboard is live, color-coded, and always tells you what to look at next.

Feature
Upgraded
Spreadsheets / BI
Live data sync
Pre-built KPIs for every category
Color-coded goal tracking
Calculated metrics (CAC, LTV, ROI)
Team KPI ownership
Weekly ↔ monthly cadence toggle
No formulas to maintain
Custom user-defined KPIs

Features

Everything You Need to Stop Flying Blind

Live Data Sync

No more spreadsheets. Your numbers auto-pull from every connected source on your chosen cadence — weekly or monthly.

Green / Yellow / Red Health

Glance at your scoreboard and instantly know what's on track, what needs attention, and what's on fire. No digging through rows.

Calculated Metrics Out of the Box

CAC, LTV, ROI, and margin auto-compute from your raw inputs. No maintaining brittle formulas every time a column moves.

Team Accountability

Assign each KPI to a teammate. Every metric has a name next to it, so ownership is clear before the standup starts.

Custom KPIs

Add your own metrics outside the built-in categories. Sales hours, partner deals, NPS — track whatever moves your business.

Weekly & Monthly Cadence

Switch between weekly (8-week history, high-velocity) and monthly (12-month history, long-cycle) views with one click.

Integrations

Connects to Your Whole Stack

Read-only integrations with your analytics, CRM, leads, and revenue sources. One click to connect, zero maintenance after.

Google Analytics
Traffic
LinkedIn
Awareness
X / Twitter
Awareness
Attio
CRM
Apollo
Leads
Tally
Leads
Stripe
Revenue
HubSpot
CRM

Built for Founders Who Read Their Own Numbers

Track 40+ pre-built KPIs across six business categories

Founders don't have time to maintain spreadsheets. We do the plumbing so you can spend weekly review on decisions, not on copy-pasting numbers.

40+
Pre-built KPIs
6
Categories
<3 min
To First Green Row
Also from Upgraded

Feed Your Awareness KPI with AI Content

Our AI Content OS plans and publishes to every channel from one calendar — so your Awareness and Traffic rows go green without you writing every post.

Learn More

Stop Guessing. Start Scoring.

Free to connect. See your first color-coded row in minutes. Spend your weekly review on decisions, not spreadsheets.

See a Live Demo
AI Scorecard: Color-Coded KPI Dashboard | Upgraded