How Upgraded Helped Normative Secure $29,000 in CanExport Funding & $35,000 in Tech Savings
Upgraded helped Normative secure government funding and operational cost reductions to support international expansion and growth.
“Taking the leap with Upgraded was less of a leap, and more of a no-brainer.”
The Challenge
Normative needed to expand into new global markets but required funding without straining their operating budget. As a growing software and consulting company with 28 employees, they were seeking cost efficiencies to fuel their international ambitions.
The Solution
Upgraded took a two-pronged approach to maximize Normative's financial position:
CanExport Program Alignment — We conducted an eligibility assessment identifying Normative as a strong candidate for the CanExport program, highlighting their social and environmental mission in the application.
Tech Stack Optimization — A comprehensive analysis of Normative's technology stack uncovered redundancies and opportunities for savings across software licensing and cloud infrastructure.
Compliance & Feedback Management — We managed the full application lifecycle, handling government feedback and ensuring compliance at every stage.
The Results
Normative successfully secured $29,000 in CanExport grant funding, enabling market entry with minimal financial risk. An additional $35,000 in tech savings was identified and reinvested directly into R&D.
Beyond the immediate financial impact, Upgraded established a roadmap for future funding opportunities, positioning Normative for sustained international growth.
“The way they did it was incredible, amazing and without fault. Flawless.”
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